正版棋牌游戏

正版棋牌游戏

4000-700-102

西安如何利用SEO来影响B2B买家在买方的每一个阶段

作者:西安网站建设 日期:2018-05-24 14:48 | 阅读数:

  

  RUJIN,B2BGOUMAIZHEDUZIWANCHENGLE90%DEGOUMAIZHELVCHENG。TAMENSHIFOUYIZHIZAIXUNZHAOZIJIDEPINPAI?

  NEIRONGYINGXIAOBUZAISHIYIZHONGXINDECELVE,SUIZHEWANGLUODEMEIYIGEJIAOLUODOUCHONGMANLENEIRONG,YINGXIAORENYUANYUELAIYUEXUYAOZHENGMINGROIHEQUDONGQISHOURU。DUONIANLAI,XIANDAISEOYIZHISHICHUANGJIANGAOYUZAOYINDENEIRONGDEMIMIWUQI。XIANZAI,B2BYINGXIAORENYUANZHENGZAIFAXIANJIANGNEIRONGYINGSHEDAOMAIJIADELVCHENGDEJIAZHI,SEOYIJINGJUBEILEBANGZHU。

  为什么要把内容营销与买方的旅程联系起来?

  ZAIQITAHAOCHUZHONG,JIANGYINGXIAOHUODONGYINGSHEDAOMAIFANGDELVCHENGYIBEIZHENGMINGZENGJIA80%DEXIAOSHOUHEJIAOCHAXIAOSHOUJIHUI。

  ZHEISHIYINWEIMAIJIADELVCHENGGAIBIANLE。HULIANWANGBASUOYOUDEXINXIZHIJIEFANGDAOMAIJIASHOUZHONG,ZHEIJIANGCHUANTONGMAIJIADEDABUFENLVCHENGZHUANBIANWEIYINGXIAOLINGYU。

  XIANZAI,77%DEB2BGOUMAIZHESHENZHIBUHUIHEXIAOSHOURENYUANSHUOHUA,ZHIDAOTAMENXIANZUOLEZIJIDEYANJIU,TAMENKENENGDUZIWANCHENGLE90%DELVCHENG。YINGXIAOZHEDEWENTISHI,NEIXIEGOUMAIZHEZONGSHIZAILVTUZHONGZHAODAONIDEPINPAIMA?

  YINWEIRUGUOTAMENMEIYOUZHAODAONIDEGONGSI,TAMENJIUHUIFAXIANNIDEJINGZHENGDUISHOU。ZAIMAIJIADELVCHENGZHONGYUQIANJINGDUIHUAYIWEIZHEDINGYILUJING,FAXIANQIANJINGRUHEZAIXIANDAOHANG,CHUANGZAONEIRONG,DANGTAMENXIANGYAODESHIHOUZHAODAOTAMEN,BINGYUSHICHANGJINXINGDIAOZHENG。

  1:定义和理解买家的旅程

  WOMENDOUZHIDAOYIGEJIBENMAIJIADELVCHENGSHISHENMEYANGZIDE,DANSHIJIANGYINGXIAOHUODONGYINGSHEDAONEIGELVCHENGYIWEIZHEWAJUEHEJIESHINIDUTEDEMAIJIAJIAOSEZHENGZAIJINXINGDELVCHENGDEYIXIEJUTIXIJIE。LIRU,MAIJIAZAIJISHUPINGTAISHANGTOUZIDELVCHENGKENENGYUMAIJIAGUYONGWULIUHEZUOHUOBANDELVCHENGJIERANBUTONG。

  DANGDINGYINIDEGUANZHONGDUTEDEGOUMAIZHELVCHENGDEXIJIESHI(RUGUONIZAIGOUMAITUANDUIZHONGMIAOZHUNBUTONGDERENWUJIAOSE,KENENGBUZHIYIGE),WENWENNIZIJIHENIDETUANDUI:

  1、GOUMAIZHEYISHIDAOSHENMEWENTI?

  2、SHINEIBUHAISHIWAIBUDEYALIQUSHITAMENZHAODAOJIEJUEBANFA?

  3、TAMENSHIRUHETANSUOJIEJUEFANGANDE?

  4、TAMENXIWANGHEHUIYINGSHENMELEIXINGDENEIRONG?

  5、SHENMESHIZUIZHONGYAODEYINSU,YINWEITAMENBIJIAOGONGYINGSHANG(DINGJIA,KEHUZHICHI,PINGLUNHUOQITADONGXI)?

  HUIDAZHEIXIEWENTIJINKENENGJUTIDIWEINIDEGUANZHONGJIANGBANGZHUNICHUANGJIANYIGEJIANSHIDEJICHU,CONGZHONGYOUHUANEIRONG。

  2:利用关键词和用户意图研究揭示独特见解

  SUIZHEXIANGXIDEMAIJIADELVCHENG,XIAYIBUSHILEJIENIDEGUANZHONGRUHEDAOHANGTONGGUOWANGSHANGSOUSUOYINQINGTEBIESHIYINWEITAMENKENDINGSHISHIYONGSOUSUOYINQING。71%DEB2BJUECEZHEKAISHIJUECEGUOCHENGYUYIBANDEWANGLUOSOUSUO。

  CHUANTONGDEGUANJIANCIYANJIUYIBUFUCUNZAI。RENMENSHIYONGGUGETIWEN,BINGQIESHIYONGGUGEDESUANFALAIRANGNIDENEIRONGJINIDEGUANZHONG,YAOQIUYINGXIAORENYUANLEJIEGUANJIANCIBEIHOUDEWENTI。

  GUGEYIJINGDINGYILEMIAOSHUSOUSUOCHAXUNDESIGEWEISHIKE:

  YONGHUYITUTONGGUOLEJIEMEIGEMUBIAOGUANJIANZIFASHENGDEWEISHIKEKAISHI。GUGENIDEGUANJIANCI,KANKANGUGETIGONGLESHENMEYANGDEYOUJIJIEGUO。ZHEI10GEHUANJIEKEYIGAOSUNI:

  1、NIDETINGZHONGZAIXUNZHAOSHENMENEIRONG。SHUYUDEDINGYI?CHANPIN?MIANFEISHIYONG?YIGEBUZHOULIEBIAO?

  2、TAMENXIHUANSHENMELEIXINGDENEIRONG。DALIANGSHIPINYIWEIZHETAMENGUANKANSHIPIN。DALIANGDEXINXITUBIAOYIWEIZHETAMENXIAZAIXINXITUBIAO。

  3、TAMENZAIMAIFANGDELVTUZHONG。DINGYISHIZAIKAISHIDESHIHOU。DINGJIABIAOJIESHULE。

  4、NIYINGGAIHESHEITANTANCAIGOUTUANDUI。RUGUONIDEDAODATUPIANNEIRONG,CTAOJIANKENENGSHIYONGZHEIXIETIAOKUAN。RUGUONIDEDAOLEXIANGXIDEJISHUZHIDAO,SHIJISHANGZHENGZAIZUOZHEIXIEGONGZUODEYINGXIANGZHEZHENGZAISHIYONGZHEIXIEGUANJIANCI。

  LIRU,GUGESOUSUO“NEIRONGGUANLI”,ZAITEZHENGPIANDUANZHONGCHANSHENGYIGEDINGYI,JIGEQITA“SHENMESHI”DEJIANYIHEYIGEWANZHENGDEYEMIAN,YONGYUDINGYISHUYUDENEIRONG:NEIRONGGUANLIXITONG

  RUGUONIDEGONGSISHENGCHANNEIRONGGUANLIRUANJIAN,NEIMENIZHIDAO,DANGNIDETINGZHONGSOUSUOZHEIGECISHI,TAMENZHENGZAIXUNZHAOYIGEQINGXIDEDINGYI。TAMENBUXUYAOXUANYAODENEIRONGTEZHENG,TAMENZAIMAIJIADELVCHENGDEKAISHI,TAMENHENKENENGSHIJINGLIHUOXINGZHENGRENYUAN。SHIYONGYONGHUYITUDONGCHANIDEGUANJIANZIDAOMAIJIALVCHENG。

  SUOYOUZHEIXIEJIANJIEJIANGBANGZHUNICHUANGZAOMANZUTAMENLVXINGDEZHENGQUEJIEDUANDEZHENGQUERENWUDENEIRONG。

  3:为旅途中的每一个阶段创造内容

  SHISHIHOUCHUANGZAOYIXIENEIRONG,HUOZHEYOUHUAXIANYOUZICHAN,RUGUOYIJINGCUNZAIZUGOUDENEIRONG。

  SHOUXIAN,HUIGUXIANYOUDENEIRONG,FANDUIXINDEYONGHUYITUDONGCHALI,BINGZHAOCHUNIZUOSHENME,MEIYOUNEIRONGMANZU(HUOSHITUMANZU)YONGHUDEXUYAO。RUGUOGUANJIANZIYOUQIANGLIEDEGOUMAIYITU,NIYOUYIGEXIAOSHOU/CHANPINYEMIANMA?RUGUOGUANJIANZIYOUYIGEQIANGDEYITUHUOYITU,NIYOUYOUYONGDEZIYUANMA?RUGUODAANSHIFOUDINGDE,NEIMEHENRONGYIKAISHIYOUXIANKAOLV。

  CIWAI,KAOLVNEIRONGSHIFOU:

  1、SHIYONGNIDEGUANZHONGXIHUANDEGESHI。

  2、BINEIRONGYIJINGPAIMINGHAO。

  3、JIANGZHENGQUEDESHOUZHONGDUAN。

  4、BAOKUOSHIDANGDECTAMAIFANGHELVCHENGJIEDUAN。

  5、ZAIYIDONGSHEBEISHANGBIAOXIANLIANGHAO。

  YOUHUANIYIJINGZAIZHENGQUEGUIDAOSHANGDENEIRONG。ZHEIBICONGLINGKAISHIGENGRONGYIHEGENGKUAI。

  ZUIHOU,CHUANGJIANNEIRONGLAITIANBUNIMEIYOURENHEGUANJIANCI/YONGHUYITUZUHEDEWENTI/TONGKUDIANDEKONGBAI。

  NIKENENGHUIFAXIANZIJIYOUYIZHANGCHUANXUYAOYOUHUAHE/HUOCHUANGJIANDENEIRONG——ZHEITAIBANGLE!BUGUO,BUYAOCONGMANGTONGGUOZHEIGEGUOCHENG,CHUANGJIANDIZHILIANGDENEIRONG。YOUXIANANPAIGONGZUO,ZHIDINGHELIDENEIRONGRILI,YIBAOZHENGXIANGMUDESHUNLIJINXING。

  4:措施与调整

  YURENHESEOHENEIRONGYINGXIAOCELVEYIYANG,DANGRAN,BAOCHIJIANKONGCANYUHEZHUANHUAN,YIQUEBAONIDEDAOZUIDADENULI。XUNZHAODINGHUNDEJIXIANG(HUOQUEFA):

  1、CTAs:RUGUOCTAsBEIHUSHI,NEIRONGBUSHILIANJIE。

  2、XINGSHI:RUGUOQIANJINGZAIYOUMENKONGNEIRONGDANBUTIANXIEBIAOGEDEYEMIANSHANG,NEIMENEIRONGJIUBUNENGSHIXIANYINGXIAOMUBIAO。

  QITABIAOZHUNDESEOZHIBIAOYEYOUZHUYUQUEDINGCELVERUHEZAIXIAOSHOUKAISHIZENGZHANGZHIQIANZHIXING:

  1、YOUJIPAIMING:RUGUONIDENEIRONGZAIYOUJISOUSUOZHONGPAXING,NEIJIUYIWEIZHENIDENEIRONGYUELAIYUEHAO。

  2、DIANJILV(CTR):ZENGJIACTRYIWEIZHENIYIJINGCHENGGONGDIMIAOZHUNLEYONGHUDEXUQIUHETENGTONGDIAN。

  3、XIANCHANGSHIJIAN:WANGZHANSHANGJIAOZHANGDESHIJIANYIWEIZHEYONGHUZHENGZAICANYUNIDENEIRONG,DANZHEIBUSHIYIGEWANMEIDECELIANG。

  4、TIAODONGLV:ZAIQUEDINGGAOTIAOCHULVSHIHAOHAISHIHUAIZHIQIAN,KAOLVNEIRONG。CHUANTONGSHANG,TABEIRENWEISHIYIGEHUAIZHAOTOU,DANSHIRUGUONIDENEIRONGZHISHITIGONGLEYIGEDINGYI,NEIJIUMEIWENTILE。HUOZHE,RUGUONIYIZHIFABUBOKEWENZHANG,RUGUOYONGHUCONGMEIYIGEBOKEZHONGTIAOCHULAIDOUKENENGSHIHAODE。

  5、ZONGFANGKE/YEMIANLIULANLIANG:RUGUOTASHIYIZHIDEHE/HUOZENGJIA,NIXIYINLEGENGHAODEXIANSUO。

  RUGUOMOUGEDONGXIBUQIZUOYONG,RUGUOYIGEYOUJILIEBIAOMEIYOUBEIDIANJI,HUOZHEYIGEBIAODANMEIYOUBEITIANMAN,NEIMECESHIYIXIEQITADEXUANXIANG。ZHONGXIEZAISOUSUOJIEGUOZHONGCHUXIANDEBIAOTIHEYUANMIAOSHU。SUODUANANNIUDEXINGZHUANG,GAIBIANANNIUDEYANSE。RUGUOXIAODEGAIBIANSIHUMEIYOUBANGZHU,ZHONGXINPINGGUNIDEYONGHUYITUYANJIU,BINGQUEBAONIBIJINGZHENGDUISHOUGENGHAODIHUIDANIDETINGZHONGDEWENTI。

  ZHEIXIEDULIANGBIAOMINGLEYUNIDENEIRONGBUGONGZUOYOUGUANDEGENGDAWENTIDEXINHAO。

  使用SEO对每一阶段的B2B买家的影响

  MEIYOURENSHIDAOMAIJIADELVCHENGRUHEYUNEIRONGCHUANGZAOXIANGLIANXIDEGONGSIZUIZHONGHUILANGFEISHIJIANHECUOGUOQIANZAIKEHU。DUIQISEO,NEIRONGYINGXIAOHEMAIFANGDELVCHENG,RANER,SHICHUANGZAOYIGEPINPAIDESHENGYINHECUNZAIDEMIJUE,PEIYULINGXIANTONGGUOTAMENZIJIDEMAIJIALVCHENG。

  DINGYINIDEGOUMAIZHEDELVCHENG,TONGGUOGUANJIANZIHEYONGHUYITUYANJIUJIESHIDONGCHALI,RANHOUWEIMEIYIBUCHUANGJIANNEIRONG。DANGNIQUCELIANGNIDENULISHI,NIHUIFAXIANZHEIXIEZHIBIAOSHIWEIZIJISHUOHUADE。



网址:http://candypetal.com/tf/B2B2C/7804.html
本文由西安网站建设公司 西安做网站公司 西安网站制作 西安网站设计 西安网络公司 网络中心收集整理!以上整理自互联网,如有侵权,请及时联系我们进行删除,谢谢!
免责声明:本网站部分图片和文字来源于网络,版权归原作者或者原公司所有,如果您觉得侵犯了您的权利,请告知我们立即删除,谢谢!Email: [email protected]
西安网站建设,西安做网站,西安网站设计,西安网站制作,西安网站开发,西安网页设计,西安小程序开发,西安微信开发,西安网站优化,西安网络公司,西安网站维护,西安网络推广关于我们
公司简介 荣誉资质 团队介绍 联系我们
西安网站建设,西安做网站,西安网站设计,西安网站制作,西安网站开发,西安网页设计,西安小程序开发,西安微信开发,西安网站优化,西安网络公司,西安网站维护,西安网络推广电子商务
B2C电商 O2O电商 BBC电商
西安网站建设,西安做网站,西安网站设计,西安网站制作,西安网站开发,西安网页设计,西安小程序开发,西安微信开发,西安网站优化,西安网络公司,西安网站维护,西安网络推广网站建设
企业网站建设 品牌网站建设 响应式网站建设 营销网站建设

与我们合作

与腾帆科技合作,您将会得到更成熟的品牌建设服务。力求呈现优质的品牌建设成果 主营业务:企业网站建设、品牌网站开发、商城网站建设、微信公众号开发、小程序开发
西安网站建设,西安做网站,西安网站设计,西安网站制作,西安网站开发,西安网页设计,西安小程序开发,西安微信开发,西安网站优化,西安网络公司,西安网站维护,西安网络推广
品牌咨询热线4000-700-102
© 2020西安和记开户官网有限公司 All Rights Reserved   
西安网站建设_西安网站设计_西安网站制作_西安做网站 版权所有      网站地图 XML
地址:西安市高新区科技五路8号数字生活1幢2单元25层22501号
    

0

在线
客服

在线客服服务时间:9:00-24:00

客服
热线

4000-700-102
7*24小时客服服务热线

关注
微信

关注官方微信
顶部
var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?78ebdacae9da971faf025645ab77d367"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })();