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西安生鲜电商B2C+O2O被看好

作者:西安网站建设 日期:2020-06-22 21:28 | 阅读数:

JINRU2016NIANHOU,SHENGXIANDIANSHANGSIHUJINRUYIGEPINGJINGQI,HENDUOCONGYEZHEFANYINGFAZHANBURUYUQI。

YINGXIAOCENGMIANDEDALIANGBUTIE、WULIUCHENGBENDEJUGAOBUXIA、SHENGXIANSUNHAODENANYIKONGZHI、CAIGOUGUOCHENGZHONGDEANXIANGCAOZUODENGWENTIDOUZAIZHIYUEZHESHENGXIANDIANSHANGDEFAZHAN。

面对发展困境,不少生鲜电商都在尝试突围,涉足的方向有:B2B、O2O、区域特色电商、转型服务商等。

区域特色市场仍有机会

XIANGBIYUQUANGUOXINGSHENGXIANDIANSHANGDEJIANNANFAZHAN,QUYUTESESHENGXIANDIANSHANGZAOYIQIAORANBUJU。HECONGHULIANWANGQIJIADEQUANGUOXINGSHENGXIANDIANSHANGBUTONG,BUSHAOQUYUTESESHENGXIANDIANSHANGSHIYITUOYUDANGDIDAXINGSHUIGUOPIFASHANGHUOZHEQUDAOSHANGFAZHANQILAIDE。

香满园就是这样一家区域性生鲜电商。香满园是重庆菜园坝水果市场于2011年打造的线上B2C生鲜电商,线下业务是其发展的根本。

YOUCHUANTONGYEWUDEJIACHI,XIANGMANYUANYOUYIXIAFAZHANYOUSHI:SHOUXIAN,XIANXIASHICHANGJIEJUELESHENGXIANDIANSHANGDEHUOYUANHEKUCUNWENTI;QICI,YOUZHANGSHIJIANJILEIDECHUANTONGSHENGXIANNONGCHANPINZHUANYERENCAI,LEJIESHANGPINSHUXING;ZUIHOU,MUGONGSISHIZHONGQINGSHIWULIULINGYUDECHUANTONGGUOYOUQIYE,ZIJIANCHEDUI,JIANGDILEWULIUPEISONGCHENGBEN。

XIANGMANYUANZONGJINGLIYANGTINGSONGRENWEI,MUQIANSHENGXIANDIANSHANGHAIZHINENGZOUQUYUHUALUXIAN,GONGZHANQUANGUOSHICHANGSHIYIGEXUETOU,SHIYIGEQUDAOPINPAIDEFAZHANFANGXIANG。DANSHIYAOZHENZHENGZUOHAOSHENGXIANDIANSHANG,ZAIGUONEIMUQIANDEZHUANGKUANGXIA,HAISHIYAOYIBENDISHICHANGWEIZHU,DANGRANKEYIXIANGQITACHENGSHITUOZHANFENZHAN,ZUOHAOYIGECHENGSHIHOU、ZAIZUOLINGYIGECHENGSHI。“SHENGXIANDIANSHANGZAIBENDISHICHANGZUOHAODEJICHUSHIJIANGGONGYINGLIANDAJIANHAO,ZHIHOUYOULEHAODESHICHANGYINGXIAOJICHU,KEYIZAIXIANGQITACHENGSHITUOZHAN。”

DIAOGUOSHICHUANGSHIRENYUJINHUAYEZHICHU,SANXIANCHENGSHIDIANSHANGDAYOUKEWEI。“SANXIANCHENGSHISHENGXIANDIANSHANGDEBENZHISHIGONGYINGLIANFUWU。SANXIANCHENGSHICHENGQUMIANJIBIJIAOXIAO,LIBENDIHUIYUANJIN。SANXIANCHENGSHIDEQUYUXINGSHENGXIANDIANSHANGCHENGZAILEZHONGZHUANZHANDEGONGNENG,BENDISHENGXIANKEYIXIANGWAIYUNSHU,WAIDISHENGXIANYEKEYITONGGUOQIJINRUDAOBENDISHICHANG。SANXIANCHENGSHISHENGXIANDIANSHANGDEHEXINSHIZHONGXINCANGCHUDECHULI,YAOYOUXIANGDUIJIAOHAODEWULIUCHENGBENDEKONGZHINENGLI。”

ZHUANZHUYUBEIJINGSHICHANGDEGUOKUYESHIYIJIAQUYUXINGSHENGXIANDIANSHANG。GUOKUCHUANGSHIRENJIARANRENWEI,BUTONGDIQUDEYONGHUGOUMAIXIGUANHEKOUWEIDOUBUXIANGTONG,YAOWEIYONGHUTIGONGDINGZHIHUA、GEXINGHUADEFUWU,SUOYIQUYUXINGTESESHICHANGHAIYUNHANZHEHENDAJIYU。

“QUYUXINGSHENGXIANDIANSHANGKENDINGBIQUANGUOXINGSHENGXIANDIANSHANGYOUYOUSHI,ZAIZHONGGUOZHEIMEDADEGUOJIA,QUANGUOXINGSHENGXIANDIANSHANGDUIYUZIJINDEXUQIULIANGHENDA,RENYUANDEGUANLINANDUYEHENDA。ERQIEJIUSHENGXIANXINGYELAIJIANG,MEIGEDIFANGDOUYOUZIJITESEDE、ZUODEHAODESHANGJIA,QUANGUOXINGDIANSHANGHENNANDABAITAMEN。”JIARANZHIYAN。

转型服务商也许是条路?

BENXIANGZIJICHANGSHISHENGXIANDIANSHANGDEDUODIANHEDIAOGUOSHI,ZUIZHONGDOUZOUXIANGLEFUWUSHANGDEJIAOSE:BANGZHUSHENGXIANCHUANTONGYETAIZHUANXINGSHENGJI。CIQIAN,DUODIANDONGSHIZHANGLIUJIANGFENGDUIMEITIBIAOSHI:“WOMENYAOZUODESHIQINGSHIBANGZHUXIANXIASHANGCHAOSHENGJI,BANGZHUZHENGGEXIANXIALINGSHOULIANTIAOSHENGJI。ZAIJINGYINGPINLEISHANG,DUODIANJIANCHIYISHENGXIANLEIMUWEIHEXIN。”

YOUYENEIRENSHIZHICHU,ZUOWEIGAOPINXIAOFEIDESHENGXIANDIANSHANGBIRANHUIBAOFA,DANQUEBUSHIYITONGCHANGRENMENRENWEIDENEIZHONGFANGFAHEXINGSHI。“SHENGXIANDIANSHANGZHONGYUNHANZUIDAJIYUSHICHUANTONGSHENGXIANPIFASHANGYIJICHUANTONGSHENGXIANLINGSHOUSHANGDEZHUANXINGSHENGJI,JIJIAKUAISHANGWUDIANZIHUADEJINCHENG。ERBINGFEISHIHULIANWANGQIYESHENRUDAOSHENGXIANYEWUZHONGQU。”

SHENGXIANXIANGMUDIAOGUOSHIYILUZOULAIDEKANKEJINGLIQIAHAOSHISHANGSHUGUANDIANDEZUOZHENG。ZUICHU,DIAOGUOSHICONGKAIXIANXIAGUOZHIDIANRUSHOU,TONGSHIDAIDONGXIANSHANGXIAOSHOU;ERZHIHOUYOUYUGUIMOHUAFAZHANXIANRUPINGJING,40YUANYIPINGDEGAODUANGUOZHIYENANYIBEIGENGGUANGKUODEQUNTISUOJIESHOU。RANHOUDIAOGUOSHIZHUANXINGZUOXIANSHANGXIANXIADATONGDEO2OSHUIGUODIAN,ZAIHOULAI,DIAOGUOSHIKANDAOLEYIGEGENGGUANGKUODESHICHANG:WEICHUANTONGSHUIGUODIAN、CHUANTONGPIFASHANGYIJICHUANTONGSHANGYOUSHUIGUOPINPAISHANGTIGONGGONGYINGLIANSAASXITONGFUWU。

DIAOGUOSHILIANHECHUANGSHIRENYUJINHUARENWEI,2016NIAN,SHENGXIANB2CDIANSHANGHUIPILIANGSIWANG,YINWEIZHEIZHONGMOSHIYOU“SHENGLIXING”QUEXIAN。SHENGXIANB2CDEXINZANGSHICHUANTONGSHENGXIANXINGYEDE,BIXUSHIDONGHUODE,NENGGOUZUODAOHUOPINDEGAOMANYIDUJIAOFUDE,ERQUTISHIHULIANWANGDE,JIAOFUDEZHILIANG/JIAGEGENBENBUKENENGYOUYOUSHI,ZHINENGCHIXUKUISUN。

“SHENGXIANGONGYINGLIANBUSHIDIANSHANGRENGANDE,SHICHUANTONGRENGANDE。BUTONGSHUIGUODECANGCHUXUYAOPIPEIBUTONGDEWENQU,MEIYIGEPINLEIDOUXUYAOYOUBUTONGDECHULISHOUDUAN。YIJUHUAGAIKUORANGCHUANTONGRENLAIZUOBA。WOJUEDESHENGXIANDEWEILAISHICHUANTONGDESHENGXIANRENJIASHANGHULIANWANG,ZHEICAISHICHULUSUOZAI。ZHEIYILUNDEJIHUISHISHUYUCHUANTONGSHENGXIANRENDE。”YUJINHUAZHIYAN。

B2B是条不归路?

JUYIBANGDONGLIWANGLEJIE,XIANZAIHENDUOHULIANWANGQIJIADESHENGXIANDIANSHANG,LIRUBENLAISHENGHUO、TIANTIANGUOYUANDENGDOUXIWANGCHANGSHISHENGXIANB2BYEWU,WEIXIANXIASHUIGUOLINGSHOUDIANGONGYINGHUOPIN。

YIWEIZISHENSHENGXIANRENSHIBIAOSHI,HULIANWANGGONGSIQINGYISHEZUSHENGXIANB2BLINGYUHUISHICHANGZAINAN。YINWEIB2BSHENGYIKANQILAIRONGYIXUNSUTISHENGGUIMO、KUODAXIAOLIANG,DANSHIJISHANGJIANGHUIKUISUNYANZHONG,NANYIYINGLI,SHIYIZHONGBUKECHIXUFAZHANDEMOSHI。“QUNIANSHENGXIANB2CDIANSHANGBEIJISILEYIDAPI,2016NIAN、2017NIANSHENGXIANB2BDIANSHANGGUJIYOUHUIBEIJISIYIDAPI。GUANJIANYUANYINSHISHENGXIANB2BGENBENBUSHIYIGEHULIANWANGDESHENGYI,ERSHICHUANTONGPINPAISHANGHEYIJIPIFASHANGDESHENGYI。HULIANWANGQIYEZAIJINGYAN、ZIYUAN、RENZHI、JILEIDENGFANGMIAN,HECHUANTONGB2BQIYEXIANGBIWANQUANMEIYOUJINGZHENGLI。”

SHANGSHURENSHIRENWEI,HULIANWANGQIYEZUOSHENGXIANB2BDUOSHUBUNENGYINGLI,TAMENQUEFACHENGBENGUANKONGNENGLI,HULIANWANGRENGENBENBUDONGHUO,GENBENKONGZHIBULESUNHAO,KONGZHIBULECHENGBEN。

“而互联网人对于生鲜的专业知识的积累和成本计算还十分幼稚。” 该人士算了一笔账:现在生鲜电商中,物流加仓储一般占整体价格的10%;人工成本占10%;用于市场推广的用户补贴占10%;货物损耗占5%到10%。“而生鲜批发的毛利一共才多少?10~20%。这样的情况能盈利?这就是互联网人涉足生鲜电商的真实水平。”

B2C+O2O被看好

DUIYUHENDUOSHENGXIANDIANSHANGBUJUQIANZHICANG、HUOZHELIANHEXIANXIALINGSHOUZIYUANXINGCHENGSHENGXIANB2C+O2ODELIANSUOMOSHIDAOSHIBEIBUSHAOYENEIRENSHISUOKANHAO。AIXIANFENG、BENLAISHENGHUODEBENLAIBIANLIYIJIGANGGANGHUODETOUZIDEUZHANGJUDENGDOUSHUYUZHEIGEFANCHOU。

JIANLIQIANZHICANGHELIANHEXIANXIALINGSHOUZIYUANDEHAOCHUSHIYOUYUFENBUSHICANGCHUKEYIJIUJINPEISONG,DADAJIANGDILEBAOZHUANGHEWULIUCHENGBEN,TONGSHIYEJIANGDILESUNHAO。

LIRU,UZHANGJUCAIQUDE“JIZHONGSHI+FENBUSHI”CANGCHUMOSHI,CHULEZHONGXINCANGYIWAI,ZAISHANGHAIHAIJIANLE40DUOJIAQIANZHICANG。ZAISHENGXIANJINGXIHUAYUNYINGDEGUOCHENGZHONG,BUTONGPINLEIDESHUIGUODEBAOXIANQISHIGEBUXIANGTONGDE,LIRUXIANGJIAOBAOZHIQIFEICHANGDUAN,SUOYIXUYAOQIANZHICANGFAHUOLAIBAOZHENGPINZHI。ERYOUXIEPINLEIDESHUIGUOKEYIZHIJIECONGJIZHONGCANGFAHUOSHENZHIZHIJIECHANDIFAHUO。

DANSHIYOUYUXIANXIAJINGYINGCHENGBENTAIGAO,SUOYIBUJUQIANZHICANG、ZHENGHEXIANXIALINGSHOUZIYUANDESHENGXIANO2OMOSHIXUYAODABIDEZIJINZHICHENG。

SUIRANSHENGXIANO2OMOSHIKENENGSHISHENGXIANDIANSHANG“SHANGAN”DEYITIAOJIEJING,DANNENGFOUZOUTONGHAISHIYAOKANSHIFOUYOUZIBENDEQIANGLIJIACHI。TONGSHISHENGXIANDIANSHANGBIXUXUEHUIDUIQIANZHICANGDEJINGXIHUAYUNYING,HUOZHETISHENGXIANXIAMENDIANDELIYONGXIAOLV。



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